Founded by beauty junkie Grace Ann Long in 2009 in New York, Shades by GAL cosmetics is the beauty brand for the modern woman and beauty maven. Vivacious and classic, Shades encourages women to unleash their individual beauty. The line includes a variety of shades for eyes, lips, and cheeks. Ingredients include minerals, antioxidants and vitamins, which nourish the skin. Shades by GAL is sold online and in select beauty boutiques globally.